FRENCH/WEST/VAUGHAN
As a PR intern at French/West/Vaughan, I designed event invitations for REEDS Jewelers at Fenton's grand opening, creating two distinct versions for media and VIP guests. Using Canva Pro, I developed multiple layout and style options to explore different visual directions before landing on a final design that balanced luxury and clarity while remaining cohesive across both audiences. Contact information has been removed from the examples shown.
As part of an integrated marketing campaign for the Junior League of Raleigh, a nonprofit partner with FWV, I redesigned their recurring A Shopping SPREE! Holiday Market logo to solve a consistency problem the organization faced year over year. Working from their official brand kit, I developed a reusable logo that aligns with their core branding, strengthens visual recognition and can easily adapt to future seasonal campaigns.
Old Logo:
New Logo:
New Logo on event materials:
During my two summers with the American Heart Association, I developed social media content including Instagram posts and reels, working within the organization's brand guidelines to produce engaging, on-brand campaigns.
AMERICAN HEART ASSOCIATION
NC Triad Summer Heart Health Campaign:
I produced videos featuring the organization's mascot, Thumper, showcasing heart-healthy summer activities. Content was tailored to resonate with local audiences across multiple NC Triad locations while adhering to AHA's Canva brand kit.
"Best Friend Fridays":
The campaign highlighted how pets can support heart health and reduce stress, featuring AHA staff and their pets. I developed the reel in Canva, aligning the content with organizational brand guidelines and mission messaging.
Always-On Content:
I also managed executive-facing posts by coordinating directly with AHA staff to gather information and produce polished, on-brand Instagram content that maintained a consistent organizational presence and communicated key updates.
