As a PR Intern at Brilliant Agency, I supported event logistics and communications across several consumer lifestyle client accounts, contributing to venue research, invitation drafting, briefing books, timeline coordination and follow-up communications. During events, I monitored media coverage and social activity to track real-time engagement. Working closely with internal teams, I helped translate client strategy into organized pre- and post-event materials that kept activations running smoothly across fast-moving accounts.
BRILLIANT AGENCY
DELTA GAMMA’S ANCHOR SPLASH 2024
As Director of Anchor Splash, I led the planning and execution of a week-long philanthropic event series, managing logistics, stakeholder coordination and on-site production from concept through run of show. I partnered with campus departments, secured venues and aligned chapter-wide messaging with fundraising goals in collaboration with the foundation team. The campaign culminated in two flagship events and generated over $7,000 in donations.
This experience strengthened my ability to manage competing timelines, coordinate cross-functional teams and translate strategy into community-driven programming with measurable impact, skills that directly mirror agency event and experiential PR work.
Following the success of Anchor Splash, I was elected Vice President of Foundation, where I guided philanthropic strategy, oversaw event development and drove awareness through creative fundraising initiatives and purpose-driven storytelling.
