INTERNSHIP MATERIALS
During my eight-month internship at French/West/Vaughan, I developed pitching calendars for multiple consumer and lifestyle clients, writing pitch narratives aligned with editorial trends and building targeted media lists to pair with each outreach.
See the two pitch samples from my time at the agency — one client-specific and one seasonal multi-client concept — each grounded in editorial research and designed to resonate with targeted journalists.
FRENCH/WEST/VAUGHAN
Related work:
Created a shared master media database for the team, designed as a living resource to support outreach across multiple accounts.
Media lists remain confidential due to active client work — methodology and examples available upon request.
I had the opportunity to research, gather materials and develop a press release for the American Heart Association announcing the newly appointed chair for their Go Red for Women campaign, a meaningful initiative focused on women's heart health.
AMERICAN HEART ASSOCIATION
SYNGENTA
During my time at Syngenta, I wrote internal emails for the Communications team and developed content for their Viva Engage platform, visible to the global Syngenta Group. These projects strengthened my professional messaging skills across different formats and audiences, from internal communications to social-style content, while giving me hands-on experience with the guidelines and tone that shape effective corporate communications.
COURSE MATERIALS
PUBLIC RELATIONS CAMPAIGNS (COM 476)
In my Public Relations Campaigns course, I led communication material development for Housing Options for Students Today (HOST), a Raleigh-based nonprofit. My responsibilities included research, stakeholder interviews and audience analysis, as well as drafting written deliverables and designing cohesive, on-brand content in Canva to translate campaign strategy into polished, client-ready materials.
CASE STUDIES IN PUBLIC RELATIONS (COM 346)
Case Studies in Public Relations gave me a deeper understanding of how research and analysis drive effective PR strategy. Through examining real-world campaigns across industries, I developed the ability to evaluate what works, identify missteps and communicate strategic thinking clearly. Writing original case studies pushed me to go beyond surface-level observation, synthesizing research into structured, insight-driven analysis. The example is my final project for the course.
NEWS ARTICLE WRITING (ENG 316)
ENG 316 offered a distinct shift from my public relations coursework, giving me the opportunity to develop an entirely different style of writing. Rather than crafting strategy-driven messaging, I focused on AP Style, sourcing, in-depth fact-checking and building a journalistic voice. The experience sharpened my ability to write with clarity and accuracy, and deepened my understanding of storytelling from a news perspective, skills that complement and strengthen my work in PR.
PR Writing introduced me to the range of writing styles used in public relations, from press releases and feature stories to op-eds. The examples represent each format covered throughout the course and reflect the variety of writing skills I developed, each requiring a different voice, angle and approach.
PUBLIC RELATIONS WRITING (COM 316)
For my final project, I developed a comprehensive PR toolkit that included an op-ed as a key component, applying the writing techniques from the course to a full set of client-ready materials. The project pushed me to think strategically about brand storytelling and audience engagement from start to finish.