FRENCH/WEST/VAUGHAN INTERNSHIP

During my eight-month internship at French/West/Vaughan, I helped turn ideas into earned media opportunities by creating structured pitching calendars for multiple consumer and lifestyle clients. I wrote tailored pitch narratives aligned with editorial trends and paired each with strategically researched media lists built through platforms such as Muck Rack and CisionOne. Working at the intersection of storytelling and strategy, I learned how research, timing and positioning shape compelling media outreach.

Below are two pitch samples created during my time at the agency. One is client-specific, and the other is a seasonal multi-client concept, each grounded in editorial research and designed to resonate with targeted journalists.

Below is a brief overview of how I regularly used Muck Rack, CisionOne and strategic media research to build highly tailored media lists for consumer and lifestyle clients throughout my internship.

This work involved identifying the most relevant journalists for each story, aligning outlets and writers with specific product launches, seasonal trends, and lifestyle angles and organizing outreach so that every pitch felt timely, intentional and personalized. In addition to developing client-specific lists, I created a shared master media database for my team, designed as a living resource to support ongoing outreach across multiple accounts and streamline collaboration.

Because these materials were developed for active clients, individual media lists remain confidential.

Methodology and examples can be discussed upon request.