INTERNSHIP MATERIALS
BRILLIANT AGENCY
For this project, I developed a full launch campaign for Kindred Bravely’s Mother’s Day 2026 collection, building the concept from initial brainstorming through final presentation. With full creative freedom, I shaped the campaign strategy, messaging, visual direction and supporting materials around the central idea of “Motherhood, Softened.” I created campaign copy, launch concepts, influencer and media-facing ideas, event activations and visual mockups, leveraging AI tools to help bring the creative direction to life in a polished, cohesive format. The final campaign reflects my ability to combine public relations strategy, brand storytelling and emerging creative tools to develop an emotionally resonant concept tailored to both the brand and its audience.
COURSE MATERIALS
PUBLIC RELATIONS CAMPAIGNS (COM 476)
In my Public Relations Campaigns course, I led communication material development for Housing Options for Students Today (HOST), a Raleigh-based nonprofit supporting students experiencing housing insecurity. My work included research, stakeholder interviews and audience analysis, which informed the campaign’s messaging strategy and final deliverables. I drafted written materials and designed cohesive, on-brand content in Canva, translating campaign insights into polished, client-ready communications that reflected HOST’s mission and strengthened its outreach efforts.